E-Commerce
Introduction
An e-commerce solution is integration of all aspects of operation in an electronic format’ Many businesses were established online sales for years’ For example, Dell Computers Corp’, has been selling computers directly to end users for years’ Currently, Dell is selling excessive of 1 million dollars worth of computers every day in the World Wide Web (WWW)’
When a company an integrated solution for business, companies will have a lower cost, while increasing their profits’ The e-commerce solution will allow companies to eliminate unnecessary paperwork’ All documents and data can be transformed into an electronic format’ Therefore, removing the shelves and the data can be searched and accessed in seconds’ Electronic commerce also automates the sales process’ Customers can “click and point” of goods to buy, please fill out customer information and the product will be sent and received within days’ The administration services are not required to comply with any paperwork, because the client did’ Therefore, efficiency will be greatly improved’ With an e-commerce solution, the company is open 24 hours a day, 7 days a week’ People from all over the world with Internet access can visit at any time’ It is not limited to “normal” operating hours of business’ A brick & mortar “company is normally limited to local customers in their location’ With an e-commerce solution that businesses will not be limited a geographical restriction, but around the world opens in the online market’ Essentially the company’s market exposure is considerably increased’
In conducting my study, I have studied many books on Internet resources’ I chose the Internet as a search for my first because electronic commerce is still relatively new technology’ Since this is related to technology, the Internet offers the most recent data available’ Printed publications will not be able to adapt to rapid change and effective as electronic publications’ I researched many e-commerce websites, as well as companies that carry out statistical studies’ Some of the e-commerce websites I looked at the E-Commerce Times, eRetail and eMarketer’ Statistics from research firms that have Jupiter Communications and Forrester Research’ The two companies with valuable statistical data showing the increase of consumers who buy online and estimated to be U’S’ dollars in the coming years’
Methods
In conducting my study, I completed the following tasks:
- I have searched extensively on the Internet for e-commerce sites are linked’ During the visit, I have reviewed the contents of each site, the rigor and objectivity’ There are literally hundreds of sites devoted to electronic commerce’ However, on Monday after a careful review of most of them, I dropped to four sites for this research report’
- I have also studied many companies that conducts research statistics’ The two companies that I use for this report by Forrester Research and Jupiter Communications’ Both companies are known for their accuracy, objectivity and thoroughness not’ Statistical data collected from these two companies to support my recommendation that every company must have a business solution in place’
Results
From my research, the Development Board Twenty reasons why all companies need to incorporate a business solution in the enterprise’ Which are listed below’
1′ To establish a presence
There are approximately 70 million people around the world who have access to the World Wide Web (WWW)’ No matter what industry or company is in, we can not ignore 70 million people’ To join this online community, he would have to be on the WWW for them’ A range because if you do not, will certainly be a competitor’
2′ For the Red
Much of what happens with companies is simply nothing more than making connections with other people’ All smart business knows, this is not what we do know is that one knows’ The approval of the business card is part of every good business meeting and everyone can tell a story of how a reunion has become big business’ Well, if you go to the business card to thousands, even millions of potential customers and partners, to say what I do and if you are in need of my services, this is how you can reach me’ One can, 24 hours a day, inexpensively and simply, on the WWW’
3′ To Make Business Information Available
What is the basic business information? Think of a Yellow Pages ad’ What are your hours of operation? What is being done? How can we contact the company? What method of payment can be taken? Where is the company? Now think of a Yellow Pages ad where you can have instant communication’ What is special today? Today, the interest rate? Next week the parking lot sale information? If we could keep the client informed of every reason why they should do business with them, I do not think, could do more business? You can on the Web’
4′ To serve clients
Available to the business information is one of the most important ways to serve customers’ But if you look at customer service is even more ways to use the web technology’ Comment to make forms available to pre-qualify for loans, or have a staff to search for that classic jazz record of customer research, without the need for personal downtime on the phone to make information? Allow the customer to punch in sizes and to check against a database that tells you what color of jacket is available in your store? All this can be done easily and quickly on the WWW’
5′ To raise public interest
Newsweek will not be writing about the opening of a store, but it can write a web page address if it is something new and interesting’ While Newsweek magazine to write about the opening of the store, should not benefit from someone in a distant city reading about the subject, unless, of course, reached the city shortly’ With Web page information, anybody anywhere who can access the Internet and listen to on your site is a potential visitor to our Web site and a potential customer of any of the information’
6′ In the production of sensitive equipment
What if one of the materials should be released no earlier than midnight? The quarterly earnings statement, the grand prize winner, the press kit of the expected film, the merger news? Well, on the material sent to the press with the “do-not-release, before such and such time” statement and hope for the best’ Now, the information may be available at midnight or a specific time every time, with all materials such as photographs, bios, etc’ released at the same time’ Imagine the anticipation of “All documents will be available on our Web site at 12:01 AM’ The ball goes to people with information to be displayed, not which has met with the principles of information’
7′ Sell
Many people think that this is the first chosen to do with the World Wide Web’ However, it was in September issue to clarify that I believe we should consider selling things on the Internet and the World Wide Web, a fact after all the things above’ Why? Well, the answer is complex, but the best way to say is, can we consider the telephone the best place to sell things? Probably not’ Is probably the phone as a tool to communicate with his client, allowing in turn sell things’ Well, that’s how I think we should consider the WWW’ The technology is different, but before you decide to become customers, they want to know about a, what we do and what you can do for them’ What can be done easily and cheaply on the Web’ Then might be able to transform them into customers’
8′ A picture, sound and video available
What if a widget is great, but people really love if you could see it in action? The album is great, but no antenna, no one knows it sounds great? A picture is worth a thousand words, but not in the space of a thousand words? The Web allows you to add sound, images and movie files with the court if your company information will be one of your prospects’ Brochure will not be enough’
9′ To reach a highly desirable demographic market
The demographics of Web users is probably the largest mass-market demographic available’ They are usually educated in university or college training or a high salary or soon to make a high salary’ It is no wonder that Wired magazine, the magazine of choice for the Internet community, has no problem for Lexus and other high-end marketing advertising’ Even with the addition of online advertising, community, demographic will remain high for many years to come’
10′ To answer frequently asked questions
Who answers the phone in one of the organization can say that their time is spent answering the same questions over and over again’ These are the questions customers and potential customers want to know the answer to the question before attempting’ Publish on a Web page and have removed another barrier to doing business with a single and released shortly harassed by the telephone operator’
11′ Stay in touch with sellers
An employee in the road may need up to the minute information that will help them make the purchase or attempt to collect’ If you know what is the information that we keep posted in complete privacy on the Web’ A simple phone call may have staff with more detailed information, no phone bills and long distance from the mobilization of personnel in the home office’
12′ To open the international market
A may not be able to give meaning to email, phone and regulation systems in
the full potential of international markets, but with e-commerce solution, we can open a dialogue with international markets as easily as in business through the streets’ As a matter of fact, before going on the Web, you must decide how we want to manage international affairs that way, because one of the messages of some international opportunities to make their way, if it is part of a plan or not’ Another advantage, if the company has offices overseas, you can access the information offices at home for the price of a local call’
13′ To create a service 24 hours
If you’ve ever remembered too late or too early for the other side, knows the problem’ All companies are on the same schedule’ Company is around the world, but not their hours’ Trying to reach Asia or Europe is even more frustrating’ However, the Web pages on customer service, customers and partners 24 hours a day, seven days a week’ No overtime, either’ You can customize the information according to the needs and collect important information that is put ahead of the competition, even before entering office’
14′ Changing the information available quickly
Sometimes, information changes before it is out of the press’ Now, a lot of expensive, unnecessary paper’ Changes in the electronic edition of their needs’ No paper, no ink, no bill from the printer’ We can even a webpage to a database to customize the output to a database, you can change many times in a day as needed’ Without that flexibility can match’
15′ To allow feedback from customers
Moves from the brochure, catalog, pamphlet’ But it does not work’ No sales, no calls, no leads’ What happened? Bad color, wrong price, wrong market? Keep the evidence, say the marketing of books, and just to find what was wrong’ It is also ideal for those with big money, but who pays the bills? It is and has no time or money to wait for the answer’ With a website, you can request and obtain information instantly, at no additional cost’ An instant e-mail response can be integrated into websites and may have the answer while its fresh in the minds of customers without the cost and lack of response from companies mail response’
16′ To test market new services and products
Related to this, we all know that the cost of deploying a new product’ Advertising, publicity, advertising, media and advertising’ Dear, dear, dear’ Once in the web and know what to expect from those who see the page, which are less expensive to reach a market’ They also allow us to know they think of a faster, easier and much cheaper than any other market in May to reach for the cost of a page or two of Web programming, you can have a crystal ball in a position which the product or service on the market’
17′ To reach the media
All types of business needs the exposure that the media can do, as I discussed in # 5, because “to raise public interest”, but what if a company is to reach the media, news , a journalist or a political group’ The medium is the most wired profession today, since their main product is information and can be achieved more quickly, cheaply and easily online’ press kits are becoming more common, because working with the digital environment more and more press’ Digital images can be put in place without removal of the shooting and former newsroom and digital text can be edited and output on tight deadlines’ All this can be made available to an e-commerce’
18′ Access to education and youth market
If a market is education, consider that most universities already offer Internet access for their students and most K-12 will be on the Internet in coming years’ Books, shoes, sports, courses, youth fashion and anything that wants access to these markets should be overlap in the WWW’ Even with the advent of commercial online services and its people a little older, it will be nothing but growth in the percentage of less than 25 years, the market will be online’
19′ To reach the specialized market
Aquariums sale, art reproductions, flying lessons? One might think that the Internet is not a good place to be’ Well, think again’ The Internet is not just for science students more’ With 70 million inhabitants and more web users, even the most narrowly defined interest groups are represented in large numbers’ As the Web has several very good search programs, the interest group can find one of the company, or one of its competitors’
20′ To serve a local market for
I mentioned the power to serve the world with an e-commerce solution’ Comment in our neighborhood? If one is in San Francisco Bay Area, the area of Raleigh, NC, Boston or New York, there are probably enough local customers with Internet access to be useful to examine the web marketing’ A local Palo Alto, CA restaurant even takes lunch orders through the Internet! But no matter where you are, if the large customer, Internet access, should also be there’
Conclusion
After a detailed analysis and study of the effects and benefits of establishing an e-commerce to an existing company, it is clear that e-commerce solution will benefit the company in all aspects’
The implementation of an e-commerce solution will generate a new source of revenue, expand market exposure and reduce operating costs’ Many Fortune 500 companies such as Dell Computer Corp’, have already adapted to electronic commerce in their business’ As I said earlier, Dell Computer Corp’ is generating more than $ 1 million in revenue from its website’ Many well-known brick and mortar “companies are beginning to establish their presence on the Web’ For example, Barnes & Noble Booksellers, the leading retailer of books in North America, has launched its website earlier this year after success of Amazon’com’ Amazon’com, the first book and music seller on the Web, has referred to one of the most successful business operations in the world today’